As a Senior Merchant for MEC I manage a successful $60 million product portfolio. I’ve seen, first-hand, the success and failure of thousands of products.

But long before that, I was a start-up entrepreneur. After finishing my engineering degree I launched a snowboard company, Class Five Snowboards. As entrepreneur I encountered many of the same challenges you are experiencing today. I know what you are going through.

Since running Class Five, my career has taken me to all sides of the product table.

• Product Development Engineer – I brought hundreds of products to market, many of them generating over $1 million in annual revenue.

• Product Manager – Developing and refining multi-million-dollar product launches with sales, marketing and product teams.

• Senior Merchant – Managing a $60 million product portfolio comprised of thousands of products and working with the biggest companies in the outdoor industry.

I have a unique window into the product world. Having founded a startup and now working with the biggest companies in the outdoor industry. I’ve seen the inner workings of top brands and retailers, completed extensive research on best practices, and gained battle tested insights on how successful products are repeatedly created.

My goal is to provide entrepreneurs with the knowledge, mentorship and community I wished I’d had when I started Class Five many years ago.